EXPERIENCE
Visual Marketing Manager
OneAZ Credit Union | Phoenix, AZ | August 2022 – Current
OneAZ Credit Union | Phoenix, AZ | August 2022 – Current
- Lead and manage a team of in-house creatives and freelance contractors,
fostering a collaborative and innovative work environment
fostering a collaborative and innovative work environment
- Direct all aspects of visual and creative elements, ensuring consistent branding and messaging across various media channels including social media, print ads, digital banners, and marketing materials
- Collaborate with cross-functional teams to align social media campaigns with overall brand and marketing objectives
- Execute brand refresh initiatives resulting in increased brand awareness and more appealing creative for the intended audience
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Art Director / Senior Graphic Designer
Von Design Co. | Phoenix, AZ | April 2019 – August 2022
Von Design Co. | Phoenix, AZ | April 2019 – August 2022
- Design, illustration and branding work for a variety of real estate and lifestyle brand clients including logos and brand guides, menus, email marketing, invitations, marketing collateral, and websites
- Led presentations and effectively communicated creative vision to clients
- Managed UX/UI design work for website projects and saw through from initial wireframes to launch
- Launched Instagram @vondesignco (now staypresent_insta), planning, copy and photography, grew followers to 1,000+
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Creative Manager
True Food Kitchen | Phoenix, AZ | December 2017 – April 2019
- Art direction and design of high-level creative concepts for both the True Food Kitchen and Juby True brands for internal materials, presentations, promotions, menus and events
- Mixed media art installation concepts for new store locations meant to enhance store spaces, create a bridge between the brand and locale and reinforce brand pillars in unique creative ways
- Photography and art direction for photography as well as copywriting for marketing promotions and materials
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True Food Kitchen | Phoenix, AZ | December 2017 – April 2019
- Art direction and design of high-level creative concepts for both the True Food Kitchen and Juby True brands for internal materials, presentations, promotions, menus and events
- Mixed media art installation concepts for new store locations meant to enhance store spaces, create a bridge between the brand and locale and reinforce brand pillars in unique creative ways
- Photography and art direction for photography as well as copywriting for marketing promotions and materials
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Design and Multimedia Manager
Sun Health | Surprise, AZ | August 2014 – December 2017
- Responsible for all visual aspects of the brand which includes creating printed collateral, printed advertising, website and digital marketing art, signage, video graphics and photography art direction
- Managed the design workload leveraging outside freelance designers as needed and working with outside partners and vendors to ensure brand consistency
- Oversaw print vendor relationships including choosing vendor based on project needs, obtaining quotes, print production, press checks, approvals, ensuring materials are delivered on time and managing distribution
- Website updates, maintenance, enhancements and worked closely with outside partner on backend technical needs
- Managed email marketing sign-up forms, lists and templates and coordinate email marketing campaigns
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Sun Health | Surprise, AZ | August 2014 – December 2017
- Responsible for all visual aspects of the brand which includes creating printed collateral, printed advertising, website and digital marketing art, signage, video graphics and photography art direction
- Managed the design workload leveraging outside freelance designers as needed and working with outside partners and vendors to ensure brand consistency
- Oversaw print vendor relationships including choosing vendor based on project needs, obtaining quotes, print production, press checks, approvals, ensuring materials are delivered on time and managing distribution
- Website updates, maintenance, enhancements and worked closely with outside partner on backend technical needs
- Managed email marketing sign-up forms, lists and templates and coordinate email marketing campaigns
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Marketing Graphic Designer II
Desert Schools Federal Credit Union | Phoenix, AZ | July 2010 – August 2014
- Art direction and design for a variety of print, digital, and web projects
- Managed monthly process of designing and coordinating email marketing, statement messages, and digital signage within vendor systems
- Assigned projects and provide direction and support to junior designer
- Worked as the brand expert with partnered agency in the development of commercials, corporate videos and custom photography
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Desert Schools Federal Credit Union | Phoenix, AZ | July 2010 – August 2014
- Art direction and design for a variety of print, digital, and web projects
- Managed monthly process of designing and coordinating email marketing, statement messages, and digital signage within vendor systems
- Assigned projects and provide direction and support to junior designer
- Worked as the brand expert with partnered agency in the development of commercials, corporate videos and custom photography
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Marketing Graphic Designer I
Desert Schools Federal Credit Union | Phoenix, AZ | January 2007 – July 2010
Created print and digital marketing collateral: monthly newsletter, flyers, posters, ads, direct mail, campaign materials, digital signage, branch retailing
Desert Schools Federal Credit Union | Phoenix, AZ | January 2007 – July 2010
Created print and digital marketing collateral: monthly newsletter, flyers, posters, ads, direct mail, campaign materials, digital signage, branch retailing
SKILLS
Creative Leadership
Strategic Marketing
Concept Development
Photo & Video Art Direction
Social Media Management
Brand Management
Email Marketing
Graphic Design Expertise
Versatile Illustration Styles
Branding & Identity
UX/UI Design
Photography
Copywriting
3D Printing
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Creative Leadership
Strategic Marketing
Concept Development
Photo & Video Art Direction
Social Media Management
Brand Management
Email Marketing
Graphic Design Expertise
Versatile Illustration Styles
Branding & Identity
UX/UI Design
Photography
Copywriting
3D Printing
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PROGRAMS
Adobe Creative Suite:
Illustrator, InDesign, Photoshop,
XD, After Effects, Fresco
Figma
Wordpress
Microsoft Office Suite
Google Docs
Project Management Tools:
Basecamp, Asana, Trello, Wrike, ProWorkFlow
Social Media Management Tools:
Sprout Social, Later
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Illustrator, InDesign, Photoshop,
XD, After Effects, Fresco
Figma
Wordpress
Microsoft Office Suite
Google Docs
Project Management Tools:
Basecamp, Asana, Trello, Wrike, ProWorkFlow
Social Media Management Tools:
Sprout Social, Later
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EDUCATION
B.A. in Graphic Art and Design
University of Advancing Technology
Tempe, AZ | September 2004 – April 2007
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B.A. in Graphic Art and Design
University of Advancing Technology
Tempe, AZ | September 2004 – April 2007
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2023 American Advertising Awards - Bronze Award
Menu Design
Silo Ridge Barn Menus
Menu Design
Silo Ridge Barn Menus
2022 American Advertising Awards - Silver Award
Online/Interactive Business to Business Website
VITA
Online/Interactive Business to Business Website
VITA
2020 American Advertising Awards - Gold Award
Direct Mail 3D/Mixed
Chileno Beach Bash
Direct Mail 3D/Mixed
Chileno Beach Bash
2020 American Advertising Awards - Gold Award
Invitation, Award or Announcement
Silo Ridge Rockin' the Ridge Invitation
Invitation, Award or Announcement
Silo Ridge Rockin' the Ridge Invitation
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AFFILIATIONS
AIGA Member
AIGA Member