The campaign aimed to position our financial services brand as an empowering, modern solution for young professionals and entrepreneurs looking to take control of their finances. To achieve this, we leaned into relatable storytelling and highly visual, platform-native content, crafting an overarching narrative that spoke to the audience's aspirations. Key creative elements included YouTube, display, paid search, and email marketing as well as leveraging a partnership with a local news organization for a homepage takeover.
Billboard and Digital Ads:
Visual creative direction and design for campaign.
Visual creative direction and design for campaign.
Commercial: Bank Like a Boss
Creative direction in partnership with team for concept and messaging.
Storyboard and art direction for shoot.
Creative direction in partnership with team for concept and messaging.
Storyboard and art direction for shoot.
